Strolling through my local Rite-Aid, I noticed a big display on the end cap for KY products. Not exactly where you might expect them to be -- in the back down a quiet aisle where no one can see you buy them -- but a large display just the same.
What was staggering to me is the new marketing strategy KY has decided to employ to help sell more of their products. It's a promotion called Date Night. Pretty simple really. If you buy some KY, they will give you a coupon for $10 dollars off two movie tickets purchased through Moviefone.
Wowza. That's synergy. Do we really need to be enticed with cheap movie tickets to buy sexual lubricants? I don't really think so.
As I shopped for my regular supply of allergy histamine blockers, all I could think of was some guy coming in to Rite-Aid. He picks up a cheap bottle of wine. Maybe a nice card and some Date Night KY. Oh yeah, it's on....!
Yikes.
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